Paid Ads Skills

Separate tracking failures from UX problems in Google Ads conversion paths. Diagnose the real reason landing pages aren't converting.

Audit conversion tracking setup, assess confidence level, and gate optimization decisions until tracking is trustworthy.

Run a comprehensive Google Ads audit that synthesizes tracking, intent, waste, structure, and budget into prioritized action drafts.

Configure offline conversion retraction to prevent bad leads from training Google Ads. Step-by-step setup for CRM analysis, data mapping, SQL queries, and sched

Build complete paid ad strategies with platform selection, budget allocation, creative briefs, and 12-week implementation roadmaps.

Systematically grade running ads (Red/Yellow/Green), detect creative fatigue, analyze LTV:CAC, and output scaling budgets or kill decisions based on CPA, CTR, a

Deep analysis framework for Google Ads accounts: 74 checks, weighted scoring, conversion tracking, wasted spend, PMax, and HYROS attribution validation.

Discover accessible Google Ads accounts, select the right customer ID, verify connectivity, and initialize workspace memory in one workflow.

Create complete Facebook and Meta ad campaigns with audience targeting, copy, testing strategy, and budget allocation plans.

Generate and iterate ad creative (headlines, descriptions, primary text) across Google Ads, Meta, LinkedIn, TikTok, X. Analyze performance data, identify winnin

Generate RSA headline and description recommendations using live search terms and asset performance data from Google Ads.

Master Apple Search Ads setup, keyword bidding, match types, and ROAS optimization to drive qualified app installs.

Identify wasted spend, buyer intent, and messaging patterns in Google Ads search term reports. Generate negative keyword drafts.

Safely execute approved Google Ads mutations with dry-run confirmation, verification, and full reversibility through audit logging.

Audit Meta Pixel + CAPI setup, test event delivery, analyze Event Match Quality, and fix signal loss from iOS 14, cookies, and ad blockers.

Build LinkedIn ad campaigns with audience targeting, copy templates, A/B testing plans, and budget strategies for B2B marketing.

Write high-converting Meta ad copy matched to image creatives, informed by account performance data and brand voice.

Generate compliant, high-converting ad copy for affiliate offers across Facebook, Google, TikTok, and Pinterest with variants and targeting guidance.

End-to-end advertising planning framework covering platform selection, campaign structure, budget allocation, creative strategy, and implementation roadmaps.

Design Google Ads campaigns, write optimized ad copy, build keyword structures, choose bidding strategies, and write ad extensions.

25-point TikTok Ads audit covering creative quality, safe zone compliance, bidding, tracking, and Smart+ performance with weighted scoring.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads accounts, generate health scores, and identify critical issues and quick wins.

20-check audit framework for Microsoft/Bing Ads covering UET tracking, Google import validation, Copilot integration, and cost advantage analysis.

Audit YouTube video ads across all formats. Evaluate creative quality, targeting strategy, and measurement to improve campaign performance.

Evaluate landing pages for ad-campaign fit, speed, mobile, forms, and trust. Detect tracking leaks with HYROS data.

Optimize ad spend across platforms using frameworks: 70/20/10 rule, kill/scale lists, bidding strategy decision trees, and MER analysis.

Comprehensive ad account analysis across Google, Meta, LinkedIn, TikTok, and Microsoft with industry-specific detection and HYROS attribution integration.

Conduct comprehensive LinkedIn Ads audits across technical setup, targeting, creative, lead gen, and bidding. Generate weighted health scores and actionable rec

Audit ad creative across platforms, detect fatigue, and prioritize production. Covers copy, video, images, format diversity, and refresh cadences.

Evaluate Meta Ads account health across 46 checks including Pixel/CAPI, creative, structure, and audience targeting with automated API + manual scoring.

Analyze competitor ads, messaging, spend, and creative strategy across Google, Meta, LinkedIn, TikTok using free ad libraries and identify competitive gaps.

Audit campaign budgets for misallocation, impression share bottlenecks, and tracking quality. Produce data-backed reallocation drafts gated by tracking confiden

Analyze intent mixing and routing in Google Ads. Get campaign and ad group restructuring recommendations with templates.

Build negative keyword drafts with safe match types, scope decisions, and waste evidence. Cross-reference keywords to fix root causes.

Structured daily Google Ads account check: detect waste, emerging signals, scaling opportunities, and flag urgent changes.

Summarize pending Google Ads drafts with priority, impact, risk, and dependencies to guide review and implementation order.

Detect Performance Max cannibalization, assess intent quality, and decide what to protect in Search campaigns despite limited PMax visibility.

Build or rebuild Google Ads account structure using intent mapping, traffic segmentation, and budget logic. Works from scratch or live data.

Cluster Google Ads search terms into intent classes, profile performance by intent, and identify structural campaign routing problems.

Push ad copy and images to Meta Graph API without Ads Manager. Validate, upload, create creatives, and track campaign files.

Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.

Break down Google Ads Quality Score by component, identify root causes, and prioritize fixes by CPC impact.

Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.

Project ROAS for the next 30/60/90 days using trends, seasonality, and planned changes. Get scenario ranges, not false precision.

Comprehensive TikTok Ads evaluation: 25-check audits, creative quality scoring, safe zone compliance, Smart+ analysis, and health score generation.

Comprehensive LinkedIn Ads audit covering technical setup, audience targeting, creative quality, lead gen forms, and bidding with prioritized recommendations.

Comprehensive Google Ads audit covering conversion tracking, wasted spend, keywords, ad strength, and account structure with 74-check framework and health scori

Evaluate ad spend distribution, bidding strategy fit, and identify campaigns to scale or pause using framework rules and platform benchmarks.

Compare how different attribution models shift credit between campaigns to uncover budget misallocation and improve ROI.

Comprehensive Meta Ads audit across Pixel health, creative performance, account structure, and targeting strategy with 0-100 scoring.